Oil stick or better known as “You Zha Gui” is a local street food enjoyed by many. It is dough long in shape and deep fry into perfection. Oil stick is usually available at stalls or markets.
The name – You Zha Gui is originated from China Song Dynasty to portray two famous villains Qin Gui and his wife. A baker thought of an idea of making bread in the shape of 2 people twisted together and deep-fried it in burning hot oil. The shape was to signify Qin Gui and his wife, and this fried bread was named “You Zha Gui”, meaning deep-fried ghost, because the word ghost in Chinese is pronounced the same as “Gui” in Qin Gui’s name; and in the public’s eye, they surely were as bad as ghosts. Symbolically, they had burnt the Qin Gui couple in hot oil and eaten them up.
Nowadays, oil sticks are no longer a monotonous match with porridge, coffee or soya bean, but is injected with more creativity creating a fun and newer outlook to the younger generation. By giving oil stick a “new life”, it allows people to taste different types of creative oil sticks thus realizing the true essence of Great Oil Stick. From a normal everyday companion in meals, creative oil sticks have turned into the protagonist of the café.
Thursday, September 15, 2011
The Founder Of Great Oil Stick ( G.O.S.)
Mr. Kenny, the founder of Great Oil Stick ( G.O.S. ) Café, comes from a very humble beginning.
He was introduced to oil stick at the age of 13 when he was helping an oil stick seller earning a wage of RM 2 per day. Through hard work and determination, Mr Kenny venture out on his own with RM 200 as his capital at the age of 16. He was pushing his cart through SS2 to Section 17 daily selling his own made oil stick.
Growing up being exposed to oil stick, Mr Kenny sure knows the ropes to ensuring a successful business. He holds to his principle of not using recycle oil and chemical composition on his food products. With such strong principle, Mr Kenny gains utmost trust from his customers.
From pushing cart, Mr Kenny grows to owning 14 lorries selling his Great Oil Stick in the Klang Valley, Mallacca and Johor Bahru.
At the peak of his oil stick business in 2001, Mr Kenny hand over his business for his siblings and went into a company learning the trade of management. As he strived learning from scratch in the new company, he still thinks of ways in expanding his oil stick business.
On 8th March 2009, Mr Kenny came back to the Great Oil Stick and introduced his lifelong dream of having a variety of flavors to the normal oil stick. He opened the eyes of many to the new invention. People are no longer trap in the memory of traditional oil sticks. Mr Kenny gave everyone the opportunities to taste different flavors of oil sticks and bring more choices for their life.
He was introduced to oil stick at the age of 13 when he was helping an oil stick seller earning a wage of RM 2 per day. Through hard work and determination, Mr Kenny venture out on his own with RM 200 as his capital at the age of 16. He was pushing his cart through SS2 to Section 17 daily selling his own made oil stick.
Growing up being exposed to oil stick, Mr Kenny sure knows the ropes to ensuring a successful business. He holds to his principle of not using recycle oil and chemical composition on his food products. With such strong principle, Mr Kenny gains utmost trust from his customers.
From pushing cart, Mr Kenny grows to owning 14 lorries selling his Great Oil Stick in the Klang Valley, Mallacca and Johor Bahru.
At the peak of his oil stick business in 2001, Mr Kenny hand over his business for his siblings and went into a company learning the trade of management. As he strived learning from scratch in the new company, he still thinks of ways in expanding his oil stick business.
On 8th March 2009, Mr Kenny came back to the Great Oil Stick and introduced his lifelong dream of having a variety of flavors to the normal oil stick. He opened the eyes of many to the new invention. People are no longer trap in the memory of traditional oil sticks. Mr Kenny gave everyone the opportunities to taste different flavors of oil sticks and bring more choices for their life.
Great Oil Stick ( G.O.S. ) Café
The Great Oil Stick ( G.O.S. ) Café is a new concept of franchise café venture opening in Malaysia. Most of the G.O.S. Café is currently operating in town areas. In the near future, the management of G.O.S. is targeting to open branches in major commercial shopping mall like Mid Valley Megamall, Pavillion, One Utama and many more.
The first G.O.S. Café was established in 24th January, 2010 at Setia Alam. It has since grown to five branches to-date. After so many years of research and development, the founder of G.O.S. – Mr. Kenny using a self- made recipe and ingredients, constantly developing more flavors for the oil sticks. Nowadays, customers can enjoy more than 60 flavors of creative oil sticks, with beverages, value set meals and promotion sets at all these outlets. This is the Asia’s first exclusive oil stick café.
All the G.O.S. Café is fully equipped with air- conditioning and Wi-Fi internet services. They hope to provide an elegant, cozy and comfortable environment for the customers. Mr Kenny ultimate goal is to provide his café patrons with a “home-sweet home” concept and feel to the customers. They aim to be a place for not only young people, but also a place for families to spend their precious time together.
Along these years, G.O.S. have achieved brilliant record and great achievements. The G.O.S. founder and café has been interviewed by a lot of print multimedia and electronic multimedia such as Sin Chew Jit Poh, China Press, Nan Yang Siang Pao , Guag Ming,Orental, GuangWah.....local and international magazines etc. Mr. Kenny also has been interviewed by the Astro Chinese Channel – Wah Lai Toi on 2009, 2011 “Ho-Chak”on 2009,2010 and many of the other TV programmes as well.
According to Mr. Kenny, learning is a never ending process. With such thought, he promised to work harder in creating more varieties of food products and beverages as a thank you gesture to all his customers for being so supportive of the Great Oil Stick.
The first G.O.S. Café was established in 24th January, 2010 at Setia Alam. It has since grown to five branches to-date. After so many years of research and development, the founder of G.O.S. – Mr. Kenny using a self- made recipe and ingredients, constantly developing more flavors for the oil sticks. Nowadays, customers can enjoy more than 60 flavors of creative oil sticks, with beverages, value set meals and promotion sets at all these outlets. This is the Asia’s first exclusive oil stick café.
All the G.O.S. Café is fully equipped with air- conditioning and Wi-Fi internet services. They hope to provide an elegant, cozy and comfortable environment for the customers. Mr Kenny ultimate goal is to provide his café patrons with a “home-sweet home” concept and feel to the customers. They aim to be a place for not only young people, but also a place for families to spend their precious time together.
Along these years, G.O.S. have achieved brilliant record and great achievements. The G.O.S. founder and café has been interviewed by a lot of print multimedia and electronic multimedia such as Sin Chew Jit Poh, China Press, Nan Yang Siang Pao , Guag Ming,Orental, GuangWah.....local and international magazines etc. Mr. Kenny also has been interviewed by the Astro Chinese Channel – Wah Lai Toi on 2009, 2011 “Ho-Chak”on 2009,2010 and many of the other TV programmes as well.
According to Mr. Kenny, learning is a never ending process. With such thought, he promised to work harder in creating more varieties of food products and beverages as a thank you gesture to all his customers for being so supportive of the Great Oil Stick.
Wednesday, May 25, 2011
Friday, April 22, 2011
在马来西亚，有很多的道地美食小吃，为了配合及推广旅游部的计划，很多饮食杂志和美食节目都大力地介绍本地饮食文化，渐渐流行起街头美食的趋势；他们希望通过这些杂志和节目，把大马的饮食文化推广到世界各地，让更多人认识马来西亚。
在马来西亚，有很多的道地美食小吃，为了配合及推广旅游部的计划，很多饮食杂志和美食节目都大力地介绍本地饮食文化，渐渐流行起街头美食的趋势；他们希望通过这些杂志和节目，把大马的饮食文化推广到世界各地，让更多人认识马来西亚。
油条，俗称油炸鬼，就是其中一种本地街头小吃，它是一种长形的油炸面食，通常只能在早市或大排档才能买到。油炸鬼之名，是源自古代宋朝奸臣— 秦桧，他残害忠良，百姓们恨不得食其肉，却又敢怒不敢言，遂将一对用面粉团搓成的面条，喻意秦桧及其妻王氏二人，把他们一起放在油锅里炸，以泄心头之恨，象征式地满足老百姓精神上的胜利。
在一般人的印象中，油条多数是用来搭配白粥，豆浆或肉骨茶的“配角”；然而，我们却万万想不到，这般的小吃竟然变身成为“主角”，登上大雅之堂， 更在形象上有所突破，来个180度的转变，成为咖啡馆内的高尚食品。
棒油炸鬼咖啡馆，一间油条及咸煎饼的专卖店，设有冷气设备及 Wi- Fi 上网服务，舒适的环境，优雅简单的装潢，为顾客们提供一系列琳琅满目的食品及饮料，让每一位到此光顾的人，能开心和尽情地享用本地美食小吃。
棒油炸鬼究竟有什么吸引力和能耐，能够打破传统的框框，并在短时间内， 由一个小小的手推车档口，然后慢慢地拥有自己的流动罗里，而到今时今日，棒油炸鬼甚至成为一个品牌，能拥有自己的咖啡馆专卖店。据棒油炸鬼创办人陈信文表示，在他崎岖转折的人生道路上，他经历了不少的高峰及低潮，而要创立自己的品牌，并非像一般人的想象中那么简单。
这一路上，他在创业上面对了很多的难题，挫折及困境，然而他却不曾退缩，依然坚持自己的理想及梦想，不断的在困境中学习，在挫折中成长。终于，在多年后的今天，他的付出与努力，获得很多顾客及海内外广大媒体的支持，关注和报导，让他在饮食业上获得了很大的肯定。如今，他更获得了《超级口福星》-- 黄文升的肯定，并由他担任棒油炸鬼的品牌大使，把大马的美食及旅游业，推广给所有海内外的人。
棒油炸鬼，在回忆中品尝，在惊喜中回忆，创办人陈信文表示，他一直都秉持着创新而不忘传统的理念，一切以顾客为先，不断地改良及研发新产品，务求尽善尽美，把最好的食物和一连串的惊喜，回馈给所有支持他们的人。
陈信文表示，他们所销售的食品及饮料，都是用新鲜的食材制作而成，不含任何化学药物，而且也坚持不用回锅油，务求做到不油腻及香脆可口，让食客们有信心的保证，吃得健康之余，也吃得开心。
棒油炸鬼咖啡馆所提供的餐单种类繁多，只是油条及咸煎饼就已超过六十多种口味，另外还有多达二十多种饭面类的主餐，十种甜品及三十多种饮品供选择。油条大致上可分为传统式的、药材味、蒜米味、黑白芝麻味及迷你型的；而咸煎饼则有芋头味、巧克力味、班兰莲蓉、莲蓉、玉米味、红豆味、椰子等口味，再加上创意油条如干炒油条、中西合璧蛋糕油条、黄金卷和烧烤味油条等，肯定让你看得垂涎三尺，食欲大增。
陈信文表示，棒油炸鬼咖啡馆不只希望能成为年轻人如三五好友相聚倾谈的地方，也希望能成为一家大小共渡美好时光的地方；他说，他希望能让更多人有机会品尝到不同种类的食品及饮料，所以他们的咖啡馆都以大众化的实惠价格为主，并希望能让所有的顾客有宾至如归的感觉。所以，他在策划和筹备每一样事物，从上至店面的装潢和设计，下至每一样食品及饮料，他们都用百分之百的“心”去做，务求做到最完美，希望顾客能在这里有至高的享受，并留下开心美好的回忆。
他也表示， 棒油炸鬼咖啡馆自2009 年新张以来，至今已开办了四家连锁店，而第五间连锁店也如火如荼地在筹备中，他不忘感谢所有支持及给予他宝贵意见的顾客和朋友，并承诺会继续努力，做的更好。他也希望在不久的将来，能够实现他的理想，把他所研制的食品推广到国外，让更多的人对大马传统美食有所认识, 发扬光大。
棒油炸鬼已成立了面子书网络 (FACEBOOK) ---- kenny_chin@live.com 以及 GREAT OIL STICK FANS’ CLUB 粉丝俱乐部，欢迎各位踊跃参与，并提出把宝贵的意见；而以上两个网站，也将为大家带来棒油炸鬼的最新动态。
油条，俗称油炸鬼，就是其中一种本地街头小吃，它是一种长形的油炸面食，通常只能在早市或大排档才能买到。油炸鬼之名，是源自古代宋朝奸臣— 秦桧，他残害忠良，百姓们恨不得食其肉，却又敢怒不敢言，遂将一对用面粉团搓成的面条，喻意秦桧及其妻王氏二人，把他们一起放在油锅里炸，以泄心头之恨，象征式地满足老百姓精神上的胜利。
在一般人的印象中，油条多数是用来搭配白粥，豆浆或肉骨茶的“配角”；然而，我们却万万想不到，这般的小吃竟然变身成为“主角”，登上大雅之堂， 更在形象上有所突破，来个180度的转变，成为咖啡馆内的高尚食品。
棒油炸鬼咖啡馆，一间油条及咸煎饼的专卖店，设有冷气设备及 Wi- Fi 上网服务，舒适的环境，优雅简单的装潢，为顾客们提供一系列琳琅满目的食品及饮料，让每一位到此光顾的人，能开心和尽情地享用本地美食小吃。
棒油炸鬼究竟有什么吸引力和能耐，能够打破传统的框框，并在短时间内， 由一个小小的手推车档口，然后慢慢地拥有自己的流动罗里，而到今时今日，棒油炸鬼甚至成为一个品牌，能拥有自己的咖啡馆专卖店。据棒油炸鬼创办人陈信文表示，在他崎岖转折的人生道路上，他经历了不少的高峰及低潮，而要创立自己的品牌，并非像一般人的想象中那么简单。
这一路上，他在创业上面对了很多的难题，挫折及困境，然而他却不曾退缩，依然坚持自己的理想及梦想，不断的在困境中学习，在挫折中成长。终于，在多年后的今天，他的付出与努力，获得很多顾客及海内外广大媒体的支持，关注和报导，让他在饮食业上获得了很大的肯定。如今，他更获得了《超级口福星》-- 黄文升的肯定，并由他担任棒油炸鬼的品牌大使，把大马的美食及旅游业，推广给所有海内外的人。
棒油炸鬼，在回忆中品尝，在惊喜中回忆，创办人陈信文表示，他一直都秉持着创新而不忘传统的理念，一切以顾客为先，不断地改良及研发新产品，务求尽善尽美，把最好的食物和一连串的惊喜，回馈给所有支持他们的人。
陈信文表示，他们所销售的食品及饮料，都是用新鲜的食材制作而成，不含任何化学药物，而且也坚持不用回锅油，务求做到不油腻及香脆可口，让食客们有信心的保证，吃得健康之余，也吃得开心。
棒油炸鬼咖啡馆所提供的餐单种类繁多，只是油条及咸煎饼就已超过六十多种口味，另外还有多达二十多种饭面类的主餐，十种甜品及三十多种饮品供选择。油条大致上可分为传统式的、药材味、蒜米味、黑白芝麻味及迷你型的；而咸煎饼则有芋头味、巧克力味、班兰莲蓉、莲蓉、玉米味、红豆味、椰子等口味，再加上创意油条如干炒油条、中西合璧蛋糕油条、黄金卷和烧烤味油条等，肯定让你看得垂涎三尺，食欲大增。
陈信文表示，棒油炸鬼咖啡馆不只希望能成为年轻人如三五好友相聚倾谈的地方，也希望能成为一家大小共渡美好时光的地方；他说，他希望能让更多人有机会品尝到不同种类的食品及饮料，所以他们的咖啡馆都以大众化的实惠价格为主，并希望能让所有的顾客有宾至如归的感觉。所以，他在策划和筹备每一样事物，从上至店面的装潢和设计，下至每一样食品及饮料，他们都用百分之百的“心”去做，务求做到最完美，希望顾客能在这里有至高的享受，并留下开心美好的回忆。
他也表示， 棒油炸鬼咖啡馆自2009 年新张以来，至今已开办了四家连锁店，而第五间连锁店也如火如荼地在筹备中，他不忘感谢所有支持及给予他宝贵意见的顾客和朋友，并承诺会继续努力，做的更好。他也希望在不久的将来，能够实现他的理想，把他所研制的食品推广到国外，让更多的人对大马传统美食有所认识, 发扬光大。
棒油炸鬼已成立了面子书网络 (FACEBOOK) ---- kenny_chin@live.com 以及 GREAT OIL STICK FANS’ CLUB 粉丝俱乐部，欢迎各位踊跃参与，并提出把宝贵的意见；而以上两个网站，也将为大家带来棒油炸鬼的最新动态。
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