Thursday, September 15, 2011

History Of Oil Stick

Oil stick or better known as “You Zha Gui” is a local street food enjoyed by many. It is dough long in shape and deep fry into perfection. Oil stick is usually available at stalls or markets.
The name – You Zha Gui is originated from China Song Dynasty to portray two famous villains Qin Gui and his wife. A baker thought of an idea of making bread in the shape of 2 people twisted together and deep-fried it in burning hot oil. The shape was to signify Qin Gui and his wife, and this fried bread was named “You Zha Gui”, meaning deep-fried ghost, because the word ghost in Chinese is pronounced the same as “Gui” in Qin Gui’s name; and in the public’s eye, they surely were as bad as ghosts. Symbolically, they had burnt the Qin Gui couple in hot oil and eaten them up.
Nowadays, oil sticks are no longer a monotonous match with porridge, coffee or soya bean, but is injected with more creativity creating a fun and newer outlook to the younger generation. By giving oil stick a “new life”, it allows people to taste different types of creative oil sticks thus realizing the true essence of Great Oil Stick. From a normal everyday companion in meals, creative oil sticks have turned into the protagonist of the café.

The Founder Of Great Oil Stick ( G.O.S.)

Mr. Kenny, the founder of Great Oil Stick ( G.O.S. ) Café, comes from a very humble beginning.
He was introduced to oil stick at the age of 13 when he was helping an oil stick seller earning a wage of RM 2 per day. Through hard work and determination, Mr Kenny venture out on his own with RM 200 as his capital at the age of 16. He was pushing his cart through SS2 to Section 17 daily selling his own made oil stick.
Growing up being exposed to oil stick, Mr Kenny sure knows the ropes to ensuring a successful business. He holds to his principle of not using recycle oil and chemical composition on his food products. With such strong principle, Mr Kenny gains utmost trust from his customers.
From pushing cart, Mr Kenny grows to owning 14 lorries selling his Great Oil Stick in the Klang Valley, Mallacca and Johor Bahru.
At the peak of his oil stick business in 2001, Mr Kenny hand over his business for his siblings and went into a company learning the trade of management. As he strived learning from scratch in the new company, he still thinks of ways in expanding his oil stick business.
On 8th March 2009, Mr Kenny came back to the Great Oil Stick and introduced his lifelong dream of having a variety of flavors to the normal oil stick. He opened the eyes of many to the new invention. People are no longer trap in the memory of traditional oil sticks. Mr Kenny gave everyone the opportunities to taste different flavors of oil sticks and bring more choices for their life.

Great Oil Stick ( G.O.S. ) Café

The Great Oil Stick ( G.O.S. ) Café is a new concept of franchise café venture opening in Malaysia. Most of the G.O.S. Café is currently operating in town areas. In the near future, the management of G.O.S. is targeting to open branches in major commercial shopping mall like Mid Valley Megamall, Pavillion, One Utama and many more.
The first G.O.S. Café was established in 24th January, 2010 at Setia Alam. It has since grown to five branches to-date. After so many years of research and development, the founder of G.O.S. – Mr. Kenny using a self- made recipe and ingredients, constantly developing more flavors for the oil sticks. Nowadays, customers can enjoy more than 60 flavors of creative oil sticks, with beverages, value set meals and promotion sets at all these outlets. This is the Asia’s first exclusive oil stick café.
All the G.O.S. Café is fully equipped with air- conditioning and Wi-Fi internet services. They hope to provide an elegant, cozy and comfortable environment for the customers. Mr Kenny ultimate goal is to provide his café patrons with a “home-sweet home” concept and feel to the customers. They aim to be a place for not only young people, but also a place for families to spend their precious time together.
Along these years, G.O.S. have achieved brilliant record and great achievements. The G.O.S. founder and café has been interviewed by a lot of print multimedia and electronic multimedia such as Sin Chew Jit Poh, China Press, Nan Yang Siang Pao , Guag Ming,Orental, GuangWah.....local and international magazines etc. Mr. Kenny also has been interviewed by the Astro Chinese Channel – Wah Lai Toi on 2009, 2011 “Ho-Chak”on 2009,2010 and many of the other TV programmes as well.
According to Mr. Kenny, learning is a never ending process. With such thought, he promised to work harder in creating more varieties of food products and beverages as a thank you gesture to all his customers for being so supportive of the Great Oil Stick.